Research | Dr. Anindya Ghose

Monetizing the Mobile Economy & Data Privacy

Projects on trade-offs between data privacy and economic value
Projects on mobile advertising and location-based mobile coupons
Projects on mobile commerce and mobile crowdsensing
Projects on wearable technologies, internet-of-things and healthcare

Social Media and User-Generated Content

Projects on text mining and its application to user-generated content in social media
Projects on harnessing social media to design ranking systems for product search engines

Digital
Platforms & Digital Marketing/Advertising

Projects on digital attribution.
Projects on measuring effectiveness of digital advertising.
Projects on measuring annoyance effects of digital advertising

Digtal Platforms & Crowdfunding

Projects on investor and entrprenuer behavior in rewards-based and equity-based crowdfunding platforms
Projects on platform design and privacy controls in crowdfunding
Projects on information hiding in crowdfunding markets

Projects on AI

& Gen AI

Projects on the Impact of Generative AI on Advertising Effectiveness

• Projects on the Impact of Generative AI on Content Creators

• Projects on the Impact of Generative AI on Digital Platforms

Choi, A., A. Ghose, H. Lee and W. Oh. 2025. When AI Transparency Backfires: The Economic Consequences of Labeling AI-Generated Review Summaries.
Lee., H., P. Adamopoulos, A. Ghose, and V. Todri. 2025. The Impact of Visual Generative AI on Ad Effectiveness.
Lee, H., G. Burtch, and A. Ghose. 2025. Generative AI and the Long Tail of Creative Output: An Empirical Analysis of Adult Content Communities.
Liu, S., A. Ghose and Q. Wang. 2025. Algorithmic Pricing and Market Outcomes: Evidence from High-Frequency Pricing Data on Amazon.
Zheng, Z., S. Hao, Y. Xu, Anindya Ghose. 2026 From Aversion to Adoption: The Role of Promotion Design in Mitigating Algorithm Aversion.
Cheng, X. , W. Wang and A. Ghose. 2025. LLMs for Explainable Business Decision-Making: A Reinforcement Learning Fine-Tuning Approach.
Huang, H., A. Ghose and M. Ishihara. 2025. Multi-Community Design for Two-Sided Platforms in the Era of Large Language Models.
Huang, H., R. Fu, and A. Ghose. 2024. Generative AI and Content Creators: Evidence from Digital Art Platforms.
Huang, H., R. Fu, and A. Ghose. 2024. Gambling on Gains: Reversed Loss Aversion in Opaque Product Markets.
Huang, H., I. Kim, M. Ishihara, and A. Ghose. 2024. The Interplay between Public Policy and Discrimination on Online Platform: Unintended Racial Consequences of AirBnb Regulation.
Yu, P., A. Ghose, and R. Mayya. 2025. Do Non-Monetary Virtual Gifts Enhance or Diminish Voluntary Paid Gifts? Evidence From a Video Game Live Streaming Platform. WISE Best Paper Award Nomination
Ghose, A., J. Kim, W. Oh and S. Yoon. 2024. An Empirical Analyses of the Impact of Self-Order Kiosks on Demand Variety.
Parasurama, P., J. Sedoc, and A Ghose. 2022. Gendered Information in Resumes and Hiring Bias: A Predictive Modeling Approach. Best Paper Proceedings, Academy of Management Annual Meetings
Parasurama, P., A. Ghose, and P. Ipeirotis. 2021. Role of Online Sourcing in Occupational Gender Segregation in IT.
Sun, C., and A. Ghose. 2021. The Economics of 5G and the Mobile Economy. ICIS Best Student Paper Award
Ghose, A., B. Li, and S. Liu. 2020. Nudging Mobile Customers with Real-Time Social Dynamics.
Sun, C., A. Ghose, and X. Liu. 2018. Automating Online-Offline Data Merger for Integrated Marketing.
Ghose, A., P. Ipeirotis, and A. Sundararajan. 2014. The Dimensions of Reputation in Electronic Markets.
Ghose, A., S. Han, and R. Iyengar. 2013. Network Stability and Social Contagion on the Mobile Internet.
Ghose, A., S. Han, and S. Park. 2013. Analyzing the Interdependence between Web and Mobile Advertising: A Randomized Field Experiment.
Ghose, A., and S. Han. 2011. A Dynamic Structural Model of User Learning on the Mobile Internet.
Ghose, A., and S. Yang. 2011. Modeling Cross-Category Purchases in Sponsored Search Advertising
Ghose, A., A. Goldfarb, and S. Han. 2011. An Empirical Analysis of the Relationship between Display and Sponsored Search Advertising.

Bapna, R. and A. Ghose. 2026. Using Generative AI and Agentic AI to Unlock Potential of Data-Driven Leadership and Democratize Traditional AI, forthcoming, Service Science.
Li, R., W. Wang, A. Ghose, B. Li., and K. Xu. 2026. Predicting Consumer In-Store Purchase through Real-Time Video Analytics: An Advanced Computer Vision and Deep Learning Approach, forthcoming, Information Systems Research. (ICIS Best Impact Paper Award)
Ghose, A., B. Li, M. Macha, C. Sun, and N. Foutz. 2025. Privacy Choice During Crisis, forthcoming, Management Science.
Bhargava, H., S. Brown, A. Ghose, A. Gupta, D. Leidner and D.J. Wu. 2025. Exploring Generative AI’s Impact on Research: Perspectives from Senior Scholars in Management Information Systems, forthcoming, ACM Transactions on Management Information Systems.
Sun, C., A. Ghose, X. Liu, and Z. Shi. 2025. The Effect of Voice AI on Digital Commerce. forthcoming, Information Systems Research. (Nominated for CSWIM 2021 Best Paper Award)
Molitor, D., M. Spann, A. Ghose, and P. Reichhart. 2024. Mobile Push versus Pull Targeting and Geo-Conquesting, forthcoming, Information Systems Research.
Ghose, A., H. Lee, K. Nam, and W. Oh. 2024. The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment, Journal of Marketing Research, 61(3), 517-535.
Ghose, A., H. Lee, W. Oh, and Y. Son. 2023. Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement, Information Systems Research, 35 (2), 570-589.
Macha, M., N. Foutz, B. Li, and A. Ghose. 2023. Personalized Privacy Preservation in Consumer Mobile Trajectories, forthcoming, Information Systems Research, 35(1):249-271. (WITS 2019 Best Paper Award)
Xu, Y., B. Lu, A. Ghose, H. Dai, and W. Zhou. 2023. The Interplay of Earnings, Ratings, and Penalties on Sharing Platforms: An Empirical Investigation, Management Science, 69(10), 6128-6146.
Xu, Y., A. Ghose, and B. Xiao. 2023. Mobile Payment Adoption: An Empirical Investigation of Alipay, forthcoming, Information Systems Research 35 (2), 807-828.
Joo, M., S. Kim, A. Ghose, and K. Wilbur. 2023. Designing Distributed Ledger technologies, like Blockchain, for advertising markets, International Journal of Research in Marketing, 40(1), 12-21.
Fernández-Loría, C., M. Cohen, and A. Ghose. 2023. Evolution of Referrals over Customers’ Life Cycle: Evidence from a Ride-Sharing Platform, Information Systems Research, 34(2), 698-720.
Ghose, A., X. Guo, B. Li, and Y. Dang. 2022. Empowering Patients Using Smart Mobile Health Platforms: Evidence From a Randomized Field Experiment, MIS Quarterly, 46(1), 151-192.
Adamopoulos, P., A. Ghose, and A. Tuzhilin. 2022. Heterogeneous Demand Effects of Recommendation Strategies in a Mobile Application: Evidence from Econometric Models and Machine-Learning Instruments, MIS Quarterly, 46(1), 101-150.
Sun, C., P. Adamopoulos, A. Ghose, and X. Luo. 2022. Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model, Information Systems Research, 33(2), 429-445.
Xu, Y., M. Armony, and A. Ghose. 2021. The Interplay Between Online Reviews and Physician Demand: An Empirical Investigation, Management Science, 67(12), 7344-7361.
- (Finalist, 2017 POMS Healthcare Best Student Paper Award)
- Best Student Paper Award, 2016 Workshop on Health IT and Economics (WHITE)
- Best Paper Award Finalist, 2023 Management Science (IS Department)
Cui, T., A. Ghose, H. Halaburda, R. Iyengar, K. Pauwels, S. Sriram, C. Tucker, and S. Venkataraman. 2021. Informational Challenges in Omnichannel Marketing: Remedies and Future Research, Journal of Marketing, 85(1), 103-120.
Adamopoulos, P., V. Todri, and A. Ghose. 2021. Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process, Information Systems Research, 32(1), 238-267. (Nominated for INFORMS CIST 2018 Best Paper Award)
Todri, V, A. Ghose, and P. Singh. 2020. Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel, Information Systems Research, 31(1), 102-125. (Best Paper Runner-Up Award in Information Systems Research)
Molitor, D., M. Spann, A. Ghose, and P. Reichhart. 2020. Effectiveness of Location-Based Advertising and the Impact of Interface Design, Journal of Management Information Systems, 37(2), 431-456.
Ghose, A., B. Li, and S. Liu. 2019. Mobile Targeting Using Customer Trajectory Patterns, Management Science, 65(11), 5027-5049. Best Paper Award Finalist, Management Science (IS Department)
Ghose, A., H. Kwon, D. Lee, and W. Oh. 2019. Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps, Information Systems Research, 30(1), 154-174.
Chan, J., P. Mojumder., and A. Ghose. 2019. The Digital Sin City: An Empirical Study of Craigslist’s Impact on Prostitution Trends, Information Systems Research, 30(1), 219-238.
Ghose, A., P. Ipeirotis, and B. Li. 2019. Modeling Consumer Footprints on Search Engines: An Interplay with Social Media, Management Science, 65(3), 1363-1385. (Best Theme Paper Award at 2012 International Conference on Information Systems)
Zhang, S., P. Singh, and A. Ghose. 2019. A Structural Analysis of the Role of Superstars in Crowdsourcing Contests, Information Systems Research, 30(1), 15-33.
Adamopoulos, P., A. Ghose, and V. Todri. 2018. The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms, Information Systems Research, 29(3), 612-640. (Best Paper Award Finalist in Information Systems Research)
Xu, K., J. Chan, A. Ghose, and S. Han. 2017. Battle of the Channels: The Impact of Tablets on Digital Commerce, Management Science, 63(5), 1469-1492. (Best Paper Finalist Award in Management Science)
Burtch, G., A. Ghose, and S. Wattal. 2016. Secret Admirers: An Empirical Examination of Information Hiding and Contribution Dynamics in Online Crowdfunding, Information Systems Research, 27(3), 478-496.
Ghose, A., and V. Todri-Adamopoulos. 2016. Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior, MIS Quarterly, 40(4), 889-910. (Nominated for INFORMS CIST 2015 Best Paper Award)
Chan, J., A. Ghose, and R. Seamans. 2016. The Internet and Racial Hate Crime: Offline Spillovers From Online Access, MIS Quarterly, 40(2), 381-403.
Andrews, M., X. Luo, Z. Fang, and A. Ghose. 2016. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness, Marketing Science, 35(2), 218-233.
- Best Overall Conference Paper Award at 2014 American Marketing Association Conference
- Best Track Paper Award in Digital Marketing at 2014 American Marketing Association Conference
Huang, Y., P. Singh, and A. Ghose. 2015. A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media, Management Science, 61(12), 2825-2844.
Burtch, G., A. Ghose, and S. Wattal. 2015. The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment, Management Science, 61(5), 949-962.
Ghose, A., and S. Han. 2014. Estimating Demand for Mobile Applications in the New Economy, Management Science, 60(6), 1470-1488.
Chan, J., and A. Ghose. 2014. Internet’s Dirty Secret: Assessing the Impact of Online Intermediaries on HIV Transmission, MIS Quarterly, 38(4), 955-976.
- Best Paper Award at the 2011 Workshop on Health IT and Economics
- Best Paper Award in MIS Quarterly
- Best Paper Award in AIS
Burtch, G., A. Ghose, and S. Wattal. 2014. Cultural Differences and Geography as Determinants of Online Prosocial Lending, MIS Quarterly, 38(3), 773-794.
Ghose, A., P. Ipeirotis, and B. Li. 2014. Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue, Management Science, 60(7), 1632-1654.
Lambrecht, A., A. Goldfarb, A. Bonatti, A. Ghose, D. Goldstein, R. Lewis, A. Rao, N. Sahni, and S. Yao. 2014. How do firms make money selling digital goods online, Marketing Letters, 25(3), 331-341.
Burtch, G., A. Ghose, and S. Wattal. 2013. An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets, Information Systems Research, 24(3), 499-519. (Lead Article)
(2013 ISR Best Published Paper Award)
Ghose, A., A. Goldfarb, and S. Han. 2013. How Is the Mobile Internet Different? Search Costs and Local Activities, Information Systems Research, 24(3), 613-631.
Ghose, A., P. Ipeirotis, and B. Li. 2012. Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content, Marketing Science, 31(3), 493-520. (Best Paper Award at the 2011 International World Wide Web Conference)
Ghose, A., and S. Han. 2011. An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet, Management Science, 57(9), 1671-1691.
Archak, N., A. Ghose, and P. Ipeirotis. 2011. Deriving the Pricing Power of Product Features by Mining Consumer Reviews, Management Science, 57(8), 1485-1509. (Best Paper Award from 2011-2013)
Ghose, A., and P. Ipeirotis. 2011. Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics, IEEE Transactions on Knowledge and Data Engineering (TKDE), 23(10), 1498-1512.
Ghose, A., and O. Yao. 2011. Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets, Information Systems Research, 22(2), 269-288.
Dhar, V., and A. Ghose. 2010. Research Commentary—Sponsored Search and Market Efficiency, Information Systems Research, 21(4), 760-772.
Yang, S., and A. Ghose. 2010. Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence, Marketing Science, 29(4), 602-623.
Ghose, A., and S. Yang. 2009. An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets, Management Science, 55(10) 1605-1622. (Lead Article)
Ghose, A., and K. Huang. 2009. Personalized Pricing and Quality Customization, Journal of Economics and Management Strategy, 18(4), 1095-1135.
Forman, C., A. Ghose, and A. Goldfarb. 2009. Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live, Management Science, 55(1), 47-57.
Ghose, A. 2009. Internet Exchanges for Used Goods: An Empirical Analysis of Trade Patterns and Adverse Selection, MIS Quarterly, 33(2), 263-291.
Ghose, A., and P. Ipeirotis. 2009. The EconoMining Project at NYU: Studying the Economic Value of User-Generated Content on the Internet, Journal of Revenue and Pricing Management, 8(2-3), 241-246.
Forman, C., A. Ghose, and B. Wiesenfeld. 2008. Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets, Information Systems Research, 19(3), 291-313.
Arora N., X. Dreze, A. Ghose, J. Hess, R. Iyengar, B. Jing, Y. Joshi, V. Kumar, N. Lurie, S. Neslin, S. Sajeesh, M. Su, N. Syam, J. Thomas, and Z. Zhang. 2008. Putting one-to-one marketing to work: Personalization, customization and choice, Marketing Letters, 19(3-4), 305-321. (Invited paper)
Ghose, A., T. Mukhopadhyay, and U. Rajan. 2007. The Impact of Internet Referral Services on a Supply Chain, Information Systems Research, September, 18(3), 300-319.
Ghose, A., and A. Sundararajan. 2006. Evaluating Pricing Strategy Using e-Commerce Data: Evidence and Estimation Challenges, Statistical Science, 21(2), 131-142.
Ghose, A., M. Smith, and R. Telang. 2006. Internet Exchanges for Used Books: An Empirical Analysis of Product Cannibalization and Welfare Impact. Information Systems Research, 17(1), 3-19. (2006 ISR Best Published Paper Runner-up Award & Lead Article)
Ghose, A., R. Telang, and R. Krishnan. 2005. Effect of Electronic Secondary Markets on the Supply Chain, Journal of Management Information Systems, 22(2), 91-120.
Choudhary, V., A. Ghose, T. Mukhopadhyay, and U. Rajan. 2005. Personalized Pricing and Quality Differentiation, Management Science, 51(7), 1120-1130.
Gal-Or, E., and A. Ghose. 2005. The Economic Incentives for Sharing Security Information, Information Systems Research, 16(2), 186-208.

Anindya Ghose

Monetizing the Mobile Economy & Data Privacy

Social Media and User-Generated Content

Digital Platforms & Digital Marketing/Advertising

Digtal Platforms & Crowdfunding

Projects on AI

& Gen AI

Digital
Platforms & Digital Marketing/Advertising