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Monetizing the Mobile Economy & Data Privacy

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  • Projects on trade-offs between data privacy and economic value
     

  • Projects on mobile advertising and location-based mobile coupons
     

  • Projects on mobile commerce and mobile crowdsensing
     

  • Projects on wearable technologies, internet-of-things and healthcare

Social Media and User-Generated Content

  • Projects on text mining and its application to user-generated content in social media
     
  • Projects on harnessing social media to design ranking systems for product search engines

Digital
Platforms & Digital Marketing/Advertising

  • Projects on digital attribution.
     
  • Projects on measuring effectiveness of digital advertising.
     

  • Projects on measuring annoyance effects of digital advertising

Digtal Platforms & Crowdfunding

  • Projects on investor and entrprenuer behavior in rewards-based and equity-based crowdfunding platforms
     

  • Projects on platform design and privacy controls in crowdfunding
     

  • Projects on information hiding in crowdfunding markets

Projects on AI

& Gen AI

  • Projects on the Impact of Generative AI on Advertising Effectiveness

    •    Projects on the Impact of Generative AI on Content Creators

    •    Projects on the Impact of Generative AI on Digital Platforms

Journal Publications

 

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